- HQ
- New York, NY, USA
- Company size
- 51-200
- Funding raised
- $12.5M; PE-backed since 2016
- Lead investors
- NewSpring Capital
- Team location
- Europe
- Cooperation time
- since 2020
- Product
- Customer acquisition and lead marketplace platform
- Notable clients
- ADT, LendingTree, DaBella, ARS, Clearlink, Pinnacle Home Improvements
PX is a New York-based customer acquisition platform that brings transparency to a market that runs on guesswork. Founded in 2010, it gives marketers a single place to manage every lead source – their own partners or new ones from a marketplace of 600+ vetted vendors – with source-level visibility and pricing set from actual performance data. The platform handles over 8 million consumer enquiries a month across 30+ industries, from home services and solar to financial services and insurance, and is SOC 2 certified and HIPAA compliant.
Issue
In 2020, PX had 13 engineers in Ukraine working on its product through an outsourcing provider. On paper, they were someone else’s – hired by an outsourcing provider, contracted to it, billed through it. PX wanted them on its own account.
The team had to be moved across, each specialist onto a contracting structure of their own – and the engineers building the product were the same people on either side of the change.
Where this was going made it harder. PX’s R&D organisation wouldn’t stay in one country – over the next six years it reached Ukraine, Poland, Czechia, Turkey, Spain, and Albania, with specialists relocating between them and each move changing a contractor’s legal structure and tax position. And PX had no local infrastructure anywhere: no HR, no finance, no counsel, no office manager. Whoever took this on had to be all of it, in all of them.
Solution:
PX partnered with Alcor to move the existing team first, then grow it. 13 specialists transferred in about 3 weeks – each one engaged on a B2B contract in their own country instead of through a third party.
Hiring took over where the transfer left off – some specialists came through Alcor’s recruiters, others through PX’s own sourcing, with Alcor administering everyone either way. Most of the roles Alcor was asked to hire were senior: .NET tech leads, senior C++ developers, DevOps and system administration, QA and QA automation, Angular frontend and UI engineers, operations and automation specialists.
Underneath that, the contracts were never the same twice. Alcor maintains country-specific templates with DPAs across six jurisdictions and builds worker classification into the structure of the account rather than handling it case by case. When specialists moved countries, the paperwork moved with them – Ukraine to Poland, Poland to Albania, Ukraine to Spain and Czechia, each a new local structure, contract and tax position, at no cost or process change to PX.
RESULTS:
Build Your AI Engineering Team in 30 Days
No vendor chaos. 0 compliance risk. No more recruiting delays.
Alcor Helped Build the Foundation for Everything That Followed
PX moves 13 specialists off an outsourcing provider and onto B2B contracts with Alcor, in their own countries
Acquires Edufficient, an education-focused digital marketing agency, expanding PX into the education vertical
Acquires the assets of Colossus, a solar lead marketplace, expanding PX into the solar vertical
NewSpring rolls PX into NewSpring Elevate, an oversubscribed continuation vehicle led by Blackstone Strategic Partners, backing the company’s next stage of growth
PX’s R&D organization stands at 28 specialists across six jurisdictions, running on the same model Alcor set up in 2020
Use our calculator to estimate your team budget before any conversation starts
Clients Love Us. Teams Do Too.
“The Alcor team has always been supportive and approachable whenever assistance was needed. Rather than feeling like an external resource, engineers working through Alcor are able to integrate closely with the client’s teams. This creates a more collaborative environment and allows engineers to have a greater impact.”
“My overall experience has been outstanding. Alcor’s model offered the right balance — strong operational support combined with genuine ownership and long-term collaboration. In this model, I am a core member of the team. Rather than rotating between projects, I can invest meaningfully in improving the product and establishing processes that deliver lasting value.”
“Whenever I’ve had tricky bank requests or needed extra documentation, Alcor has resolved everything rapidly. I also love their support with business trips and expense tracking—it’s incredibly convenient. Their team is always available via messenger and ready to help. Highly recommended for anyone who wants a hassle-free professional life!”
“Alcor has been a reliable partner throughout, especially in complex situations. Issues are resolved quickly — often within minutes or hours. Their ability to adapt and support us in complex situations has made a real difference for our team.”
